Activewear has caught the fashion bug. While haute couture designer Yohji Yamamoto has been collaborating with Adidas for a while now, other sport brands are taking notice. Everlast recently partnered with veteran designer Norma Kamali and Alexander McQueen released a line of footwear for Puma. Nike forwent the â€œguestâ€? designer trend and instead, pumped up its dance and urban wear with new, fresh styles. These luxurious ensembles are so comfortable, yet chic, that their wear transcends the gym: lounge in them at home, sport them at work or wear them out!
Norma Kamali channels grunge ballet with her savvy collaboration for Everlast. Personally, I think the details are fabulous, though yes, overpriced for sweats. I love her innovative use of materials featuring cotton lycra, lamÃ©, nylon, stretch terry and tyvek. The entire Norma Kamali Everlast collection is available at normakamalicollection.com. Or check out Neimans, Bloomies or Nordstrom.
Puma smartly nabbed designer extraordinaire Alexander McQueen to create a men’s and women’s footwear collection. McQueen has a provocative design philosophy and his ability to push the boundaries translates well on Puma’s trainers. Appropriately, his inspiration for the collection is derived from the anatomy of a human foot. The just released collection is available at Jake (939 N. Rush in Chicago) and at www.eluxury.com.
I’ve always wanted to play tennis simply to be able to wear a skirt while working out, but with Stella McCartney’s new tennis line for Adidas, I can just wear the clothes and forget the game. Young tennis star Maria Kirilenko signed on as the spokesmodel and the trio of designer, athlete and sport performance brand has scored match point. Available at Bloomingdales (900 North Michigan), the Eastbank Club (500 North Kingsbury) and Nordstrom (55 East Grand).
When Nike first launched Nike Goddess, it started as a companywide grassroots team whose goal was to sell to, design for, and communicate with women. Not the easiest thing to do for a testosterone-based powerhouse. But the concept worked, and Nike continues to reevaluate the best way to outfit the high performance woman. Check out new sport culture and fitness dance pieces at nike.com.
I love what Stella said about her collection for Adidas: it’s for women who take their sport and style seriously. Whether you’re sporty, stylish or both, I think it serves as great inspiration.