Brown-Forman wines will be introducing Little Black Dress Wines at 7th in Chicago at the Wyndham Chicago Hotel on May 13, 2006. Little Black Dress is being touted as the wine that goes great with any â€œdressed upâ€? or â€œdressed downâ€? occasion. Offering a Merlot, Chardonnay, and Pinot Grigio – all from California – Little Black Dress Wines are the â€œgo-toâ€? wine that women of all ages can count on.
Just as the little black dress is a staple in every woman’s wardrobe, Little Black Dress is a classic wine that’s always in style. And like the dress in the closet that you can always rely on, these wines are perfect for any occasion.
â€œEvery woman can relate to the little black dress – it’s a timeless, classic icon,â€? said Laura Simmons, New Products Senior Brand Manager. â€œWe’ve taken this iconic image and created a wine that, much like a woman’s little black dress, offers the same versatility and dependability. As a little black dress is a mainstay in a woman’s wardrobe, this wine is just as essential for her wine rack.â€?
Although the little black dress resonates with every woman, each woman’s style of little black dress is different, often depending on her mood or the occasion. While one woman’s dress is sleek and sexy, another’s is classic and sophisticated. Little Black Dress Wines capture the diverse styles of this fashion essential by depicting only a hanger and pair of high-heeled shoes on the label. By omitting the dress, it recognizes that just as a little black dress has different styles, Little Black Dress Wines are just as versatile. They’re perfect for a night in with the girls or a romantic evening with someone special.
Little Black Dress Wines will be hitting retail shelves nationwide June 5, 2006. The wines are available in 750ml bottles and 187ml 4 packs will be $10.99. Little Black Dress is produced and marketed by Brown-Forman Wines.
Brown-Forman Wines is a part of Brown-Forman Beverages, Louisville, Kentucky. It markets Korbel Champagnes and produces and markets Fetzer, Sonoma-Cutrer, Bonterra, Mariah, Jekel, and Virgin Vines from California; Bolla and Fontana Candida from Italy; and markets Michel Picard and Gala Rouge Wines from France, along with Durbanville Hills from South Africa.