How excited are we? After months of anticipation it sort of snuck up on us. What a treat for the middle of summer when TV is usually just repeats.This Wednesday at 9pm on Bravo the third season of Project Runway begins. Project Runway will air only in the summer going forward. This season’s finale will revolve around runway shows that will take place during Olympus Fashion Week in mid-September.
This group of 15 hopefuls is decidedly older than seasons past with most of the contestants in their 30’s and even a few in their 40’s. Heidi Klum again searches for the next great designer and Tim Gunn (who doesn’t love him?) Chair of the Department of Fashion Design at Parsons The New School for Design is the master of ceremonies. Michael Kors and Nina Garcia return as judges.
Tim Gunn, in an article in the Trib said about the auditions for Season 3: “The outrageous people who showed up — had they had great work, I know we would have had them do an audition tape. It tended to not go that way. We had some real freaks show up, in fact it was [often] a case of wanting to get security.”
What has changed are the sponsorships. The multi-platform deals with Lâ€²Oreal Paris, Saturn, and Macyâ€²s get major brand both on-air and online. Orbitz will be featured on-air, while TRESemme will have presence both through product integrations and online. ELLE returns as the seriesâ€² ongoing publishing partner and Delta Air Lines will appear on-air. As part of their prize package, Saturn will award the winner a 2007 Saturn Sky Roadster. The winnerâ€²s designs will be featured in a spread in ELLE and Macyâ€²s will award them with a mentorship with I.N.C. International Concepts. The winning designer will also walk away with $100,000 in seed money from TRESemme to help launch his or her own line.
Check the Second City Style Discussion Board in Shop Talk for recaps of each episode and contribute your two cents.