Keeping their name in the game
Think I’m over-reacting? See if you can name the designer just by checking out her collection… yeah, that’s what I thought.
So you know all the big brands and maybe you can name a couple of the up and comers you’ve seen blurbed at GenArt and mentioned ever-so-casually on fashiontribes.com, but what about the middle ground? Too often these names are mentioned but not â€œknownâ€? except for the hard-core fashion fanatic. After all, it’s that place between the Ã¼ber-brand and the cult of the newcomer that often makes or breaks a designer trying to stay in the market with her own collection. Spanning the recognition scale from â€œdressing Ms. Zeta-Jonesâ€? to â€œstaying the course,â€? these ladies are worth the investment and the interest. So just this once, forego the MJ splurge and the spree at H & M and make an investment in one of these sirens or at least start dropping their names as much as the big boys.
1. Zero Maria Cornejov mariacornejo.com
2. Ghost ghost.co.uk
3. Barbara Bui barbarabui.com
4. Veronique Leroy veroniqueleroy.com
5. Emma Cook emmacook.co.uk
6. Sophia Kokosalaki sophiakokosalaki.com
7. Jessica Ogden see Fall 2006 collection at elle.com