By Lauren Dimet for Suite 101
It would seem that everywhere you turn these days, a high-end fashion designer is collaborating with a store or apparel line that you never would have imagined to produce a collection for the masses. Design is now being made available to all socio-economic levels and price points. It is a brilliant public relations move by the designers who collaborate. With the exception of Stella McCartney and Karl Lagerfeld, lesser widely recognized designers like Thakoon and Benhnaz Sarafpour will soon be household names.
It must to be working as people are eating it up like candy. Mind you, not all of these lines are cheap. A pair of Vivienne Westwood plaid â€˜Gladiator’ boots for Nine West will set you back $475. Thakoon for Nine West patent-leather and lace pumps are set to cost $225. However, Paul & Joe for Target tops out at $139.99 for a leather jacket.
It’s an all out competition between the two mega-weight inexpensive clothing and accessories giants H&M and Target. H&M witnessed near fisticuffs when they launched lines by Karl Lagerfeld and Stella McCartney. This fall the Dutch design team Viktor & Rolf will debut their affordable line of clothing for H&M.
This past August, Target Go International introduced a limited edition line from Paris-designer Paul & Joe. The previous two collections designed by Luella Bartley and Tara Jarmon flew out of stores. Behnaz Sarafpour will launch Target’s fourth design initiative presenting a collection of tops, bottoms, dresses, and more for the mass market giant in November. Each Target Go International line is available for 90 days, before the next one is released.