The junior/contemporary section is the ideal place to search if you
want to try a trend, but don’t want to invest a lot of money.
By Lauren Dimet for Suite 101
If you are tired of paying $450 for a mid-tier designer dress, you are
not alone. Soaring gas prices, high-priced designer fashions, a denim
backlash and increasingly demanding shoppers that want fashion that
they can buy and wear immediately, apparel companies are trying
different approaches to increase sales while producing speedy fashion
at rock-bottom prices.
eaching for an older customer in the young contemporary sector is the
key to success for many of these manufacturers. “A lot of the
trendsetters and celebrities are in their 20s and early 30s,” said
Melody Kulp, designer and president of Sweetees in Beverly Hills.
“You’re right in the middle of the mom and the younger teenager, so you
can reach both sides.”
For contemporary styling tips go to: