Fashion Show News. Mercedes-Benz Back in N.Y. Fashion…at Lincoln Center? Second City Style Fashion Blog

September 19, 2006 • Fashion

The tents have barley emptied and already there is upheaval with next February’s NY Fall Fashion Week. According to today’s WWD in an article by Rosemary Feitelberg, Olympus is out and Mercedes-Benz USA is in as the title sponsor of what appears to be IMG’s siteless New York Fashion Week.

Mercedes-Benz executives declined to comment Monday on where things
stand in terms of IMG’s negotiations to keep fashion week in Bryant
Park. But an IMG spokesman said, "We are continuing to work with the
city to arrive at a positive solution for all parties."

Apparently, incoming Council of Fashion Designers of America president
Diane von Furstenberg isn’t the only one who has appealed to Mayor
Michael Bloomberg. Vogue editor in chief Anna Wintour has also written
to the mayor, reportedly telling him New York runs its fashion shows
better than any other city and asking for his support in the matter.

Bryant Park Corp. has no legal agreements with IMG, which owns 7th on
Sixth. However, Bryant Park executives are continuing to talk with IMG
through the mayor’s office, Biederman said. IMG has "a very viable
option at Lincoln Center," but IMG executives "changed their minds," he
claimed. Biederman said he thought Lincoln Center would be the new
location of fashion week until he read newspaper reports to the
contrary on Friday.

Wherever the February shows wind up, Mercedes-Benz will be the lead
sponsor. As part of its three-year deal with IMG, the luxury carmaker
is also the title sponsor of IMG’s fashion venues in Los Angeles and
Miami. This marks the first time all three of these IMG fashion
entities have fallen under one sponsor.

As part of the deal, Mercedes-Benz will launch
several marketing initiatives, including 52 weeks of dedicated fashion
programming on the Internet, partnership marketing, related consumer
shows and philanthropic endeavors.

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