Fashion Focus Chicago. “Behind the Seams” Fashion Focus on Division St. Second City Style Fashion Blog

September 26, 2006 • Magazine


By Second City Style Contributor, Ann John

This past Friday evening, we headed up to West Division for
“Behind the Seams” Fashion Focus on Division Street." With seven participating boutiques located
across a 17 block stretch from 500 W. Division all the way to 2200 W. Division,
the event provided people with as much walking as it did shopping. As part of
the events, each store hosted a trunk show featuring a designer of their
choice. Pleine Aire, for example, had local jewelry designer Stacy Cohen while
the brand new stationery shop An je neu focused on pieces from a jewelry
boutique in Cape Cod.

Other participating
stores included the men’s boutique Bynum & Bang, local designer boutique Habit, the funky lifestyle
store Casa de Soul, and Pump Shoes & Accessories. In addition, shoppers
got to indulge in complimentary drinks and appetizers at each of the different
boutiques, making the trip to these stores all the more tempting. Owners
reported strong business for the night, “The traffic’s been great, and I’m very
glad that we participated in this,” said Jill Carroll from Pleine Aire.

“It’s great to get people from other neighborhoods to come
here,” said Habit boutique owner Lindsay Boland. Indeed Wicker Park is a rapidly changing neighborhood, and within the last couple of years, has
become an inveterate stop for those looking to support local design talent
while finding innovative wardrobe items and funky boutiques. But in between
these shops, you’ll still see laundromats, drug stores, and many other
indicators of working class life, which goes to show just how young of a city Chicago is fashion wise.
But it also helps to make for a one-of-a-kind retail experience. Where else
would you be able to find a high end boutique and a dollar store along the same

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