NEW YORK (Reuters) – Mattel Inc. said on Wednesday
that its Barbie business will partner with cosmetics company
MAC (Make-up Art Cosmetics) for an "adult-targeted project"
that will be unveiled in the spring of 2007.
The toy company declined to give more details on the
partnership. Mattel does not currently sell Barbie cosmetics in
the United States, although it does sell Barbie children’s
cosmetics in markets such as Europe, Latin Americas and Asia.
It said the collaboration is the first time that Barbie has
partnered with "an adult prestige cosmetics company."
Mattel, the No. 1 U.S. toy maker, has been working to
revive sales of its Barbie business amid difficult market
conditions and stiff competition from MGA Entertainment’s Bratz
Last year, Mattel extended Barbie’s U.S. domain with Barbie
Luxe, a line of high-end designer clothing and accessories for
adult women. It has a similar line in Japan, where it has
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