Designer Profile. An Interview With Designer Caroline Priebe of Uluru NYC. Second City Style Fashion Blog

November 1, 2006 • Fashion


When I first saw Uluru on I was immediately drawn to the elegance and styling of the cashmere sweaters and dresses.
Last February, while attending a trade show for Fall ’06 apparel I fell
in lust with the Ellie Uluru sweater dress. I could not forget the
silhouette, color (raspberry or navy) or it’s ballooned sleeves. I knew I had to have it for my fall wardrobe. I would seriously live in my Uluru dress if people wouldn’t notice me wearing it every day.

I recently had a chance to chat with Uluru’s designer and founder Caroline Priebe and asked her some questions about her stunning line of knits.

SCS: What can you tell us about your designs?
CP: Uluru is designed with the belief that when you
feel comfortable you inevitably exude beauty. I design in an attempt to
make it easy for women to get dressed in the morning. Much like denim,
Uluru can serve as foundation pieces in one’s closet. I chose to
initially focus on luxury knitwear due to its sensual hand, seasonless
appeal and ease of fit.

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– Lauren Dimet

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