Online Shopping. E-Chic Expands As More Of Nordstrom’s Designer Collections Go Online. Second City Style Fashion Blog

November 8, 2006 • Fashion


by artist Ruben Toledo

According to The Daily News, Nordstrom has stepped up its e-commerce offerings with its Designer Collections Website. The
retailer announced yesterday several site enhancements that will allow
customers to interface with specialists via live chat and email
(previously, only phone orders were accepted to order merchandise).
Nordstrom also operates, which has been e-commerce
friendly since 1999.

Complementing this new initiative is the
addition of several new collections to the site, including 3.1 Phillip
Lim, Burberry Prorsum, D & G Dolce & Gabbana, Habitual, Iisli,
Just Cavalli, Milly, Tracy Reese, Tory Burch, and Vince
. Other site
enhancements include the addition of several designers, including
Burberry accessories.

The Designer Collections Website supports the retailer’s efforts to bring
a more complete version of what Nordstrom stores have to offer online.
Customers are now able to directly order designer ready-to-wear, shoes,
and accessories from the website’s original ten designer shops,
including Dolce & Gabbana, Marc Jacobs, Donna Karan, Ralph Lauren,
and more. This launch is phase two of a multi-phased project release;
phase three, scheduled to launch in February of 2007, includes adding
even more designer collections to the online offering.

by artist Ruben Toledo, the site uses Flash technology to provide an
unparalleled online designer shopping experience. Nordstrom


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