We have all tried a word search with various degrees of frustration. Enter the word
"pumps" into Google and 61 million choices pop up, ranging from high
heels to hydraulics. With image-based search, click on a photo you like — say a shot of Tyra Banks in knee-high boots — to find
similar boots sold by the 200 merchants in the Like.com affiliate
The database has two million stockkeeping units in
footwear, handbags, watches and jewelry and 30,000 items are added
daily from retailers like Lands’ End and eLuxury.com. A library of
100,000 celebrity images — the inspiration that gets shoppers
jump-started — is updated daily.
Let’s say you love Tyra’s boots.
This Guess boot for $140 is one of several that were suggested.
Apparel will be added to the
mix in two weeks, said Munjal Shah, chief executive officer of San
Mateo, Calif.-based Riya, which built the search engine. Later,
shoppers will be able to upload their own photos and search the entire
"The big idea here is you’ll be able to search by
submitting a photo as your search query," Shah said. "Everywhere else,
you’ve got to type in some words and describe what you are looking for.
That works for some things, like an iPod, but doesn’t really work for
things that are highly aesthetic or design-oriented." Consumers
may not have the vocabulary to describe what they want, but they know
it when they see it. The site also offers text-based search. Like.com
Fashion hounds rejoice!
Source: WWD, November 8, 2006See the Top Ten Summer 2016 Trends for Women Over 40