According to today’s WWD, Stella McCartney is branching into beauty this spring, with an organic line called Care.
move by McCartney, who grew up on an organic farm and is a longtime
campaigner for animal rights, is billed to be the first time a luxury
fashion label has taken the organic route with skin care.
launch is a big deal for this industry," maintained McCartney, who,
with her beauty license holder, YSL Beauté, is gearing up to introduce
the eight-unit treatment line starting in spring 2007 (in the U.S., early February).
Within the Moisturise & Protect category, there is 5 Benefits
Moisturising Cream, which is said to moisturize, protect and firm the
skin while improving radiance. The moisturizer, which also comes in
fluid form, features grape seed oil, white mallow extract, linseed oil,
musk rose oil, green tea extract, soybean oil and sweet orange extract.
categories include Cleanse & Tone, which features two cleansers and
Toning Floral Water, plus Rescue & Revive, comprising a trio of
elixirs. Care products range in price in the U.K. from 21 pounds, or
$40 at current exchange, for a 125-ml. Toning Floral Water spray, to 46
pounds, or $88, for a 50-ml. pump bottle of 5 Benefits Moisturising
cream or lotion.
and Chantal Roos, YSL Beauté’s president and managing director, insist,
however, Care is not part of a fashion fad. "We’ve been in development
for three years; we’re not jumping on a trend," said McCartney. "I’m
doing this for genuine reasons."
Source: Brid Costello for WWD