Things That Make You Go, Huh? Fashion Shopping at Walgreens? Second City Style Fashion Blog

December 13, 2006 • Fashion


"Amanda, what am I going to do? I have nothing to wear to RiNo tonight!"

"Amber, sweetie…don’t sweat it. When I go pick up my sinus prescription later today at Walgreens, I’ll pick you up a little something to wear."

OK, is it just me or is this scenario just ALL WRONG? WWD is clearly trying to shock me today. Apparently drugstore bemouth Walgreen Co. thinks it has the right prescription
for budget-conscious fashion shoppers: apparel, jewelry, accessories
and more.

In an effort to grow its market share of female customers looking for
convenience and low prices, the chain is adding basic, seasonal and
trend fashion, as well as related lifestyle offerings at almost all of
its 5,580 stores across the U.S.

It is a strategic move
intended to evolve Walgreens into a lifestyle alternative to Target,
which is pushing beauty, and Wal-Mart. The company also wants to grow
the brand while distancing and differentiating Walgreens from pharmacy
competitors such as Rite Aid, Brooks-Eckerd and CVS.

Please get me off this ride…make it stop! Where are they going to put all this crappola in their already stuffed stores? I have a headache…I need to run to Walgreens to grab some Excedrin, oh and a pair of jeans?

Source: WWD

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