Last month I discussed the death of the supermodel as seemingly Hollywood has taken over fashion magazine covers. Yet, some of our favorites are still highly recognizable. Here are the top 12 supermodels ranked by familiarity, according to Marketing Evaluations Inc.
term "supermodel" is among the most overused in fashion today.
Originally, they were three: Linda, Christy and Naomi. Now the word is
loosely applied to almost any model of note. But to wear the ‘super’
moniker legitimately today, a model needs to break through the clutter
of faces and attain real fame. Manhasset, N.Y.-based Marketing
Evaluations Inc. has provided "familiarity" percentages for fashion’s
most high-profile models in its database. Impressive, considering the average age works out to be 34 years old.
All of these women have achieved sustained fame — even though some have
bid adieu to the runway.
1. TYRA BANKS
Percentage of respondents who said they are familiar with this name: 78
couldn’t have timed this one better. Having just ended a successful
seventh installment of "America’s Next Top Model" last week, Tyra
Banks’ familiarity ranks highest among the celebrity models.
2. CINDY CRAWFORD
as a runway model in the 80’s, Cindy Crawford, 40, made a name for
herself with a Playboy spread and a six-year run as host for MTV’s
"House of Style." She has raked in contracts with companies such as
Revlon, Kay Jewelers and Pepsi, and has appeared on countless magazine
covers and in calendars and fitness videos.
3. CHRISTIE BRINKLEY
a year 53 year-old Christie Brinkley has had. The model endured a public breakup
with her husband, Peter Cook, but, amid the turmoil, she has managed to
emerge with what appears to be an even wider smile on that famous face,
inking a deal with Kellwood’s Sag Harbor brand and getting rehired by
Cover Girl to front Advanced Radiance Age-Defying foundation.
4. NAOMI CAMPBELL
Naomi Campbell is still coming
out swinging — so to speak. This bad girl is currently appearing in Louis
Vuitton’s fall print ad campaign. She also appeared in several other
campaigns for Victoria’s Secret, Rocawear, H&M and Valentino, to
name a few. The 36-year-old is also quite charitable: She has
contributed to several organizations and also created "Fashion for
Relief," which raised more than $1 million for Hurricane Katrina
victims last year.
5. KATE MOSS
one of the most well-known names in the industry, Kate Moss’ impressive
list of contracts goes on and on: Think Louis Vuitton, Rimmel, Agent
Provocateur, Bulgari, Burberry … The 32-year-old model was the
subject of public scrutiny for years, after she emerged in the fashion
world with one of the slimmest figures on the runway. Nowadays, Moss’
image is still trim, but healthier. Yet, Moss is
currently engaged to reputed drugged out rocker Pete Doherty.
6. ELLE MACPHERSON
Elle Macpherson Intimates is a hot seller at Bloomingdale’s. The
model-turned-designer also will launch a new line in January, called
"Boudoir by Elle Macpherson Intimates." The 43-year-old Aussie is also the face for Erase Those Fine
Lines, an antiaging serum from ModelCo.
7. HEIDI KLUM
October, Heidi Klum told WWD, "Signing with Victoria’s Secret was a big
break in my career. I got a ton of visibility from the campaigns. Right around the same time, getting the cover of [the] Sports
Illustrated Swimsuit Issue and all the press that surrounded it, that
helped raise my profile, as well." The 33-year-old "Project Runway"
host currently has another show in the works, titled "Germany’s Next
Top Model." She’s also designed an exclusive jewelry collection for
QVC, called the Heidi Klum Collection for Mouawad.
8. RACHEL HUNTER
Zealander Rachel Hunter created quite a stir last year, when she was
reportedly paid $1.8 million to appear in a topless-only photo spread
for Playboy. The 37-year-old began modeling in her teens and rose to
stardom after posing as a Sports Illustrated model in 1989.
Glasgow-based Ultimo caused tabloid mayhem in the U.K. in 2005 when
Hunter, who is also Rod Stewart’s ex-wife, replaced Penny Lancaster,
Stewart’s fiancée, as the face of the brand. Helena Christensen is now
9. Percentage: 29
26-year-old Brazilian beauty was discovered at the age of 14 in a
shopping mall in Brazil. And this year, Forbes magazine named her the
highest-paid model in the modeling industry. She also has deals with
Louis Vuitton, Dolce & Gabbana, Christian Dior, Bulgari, Valentino
and Vogue Eyewear, among many others. She flirted with Hollywood this
year, as well, playing the role of Serena in "The Devil Wears Prada."
She is the second-most featured face on magazine covers in the world,
just behind Princess Diana.
10. CHRISTY TURLINGTON
reported in August that Turlington has signed up once again with
Maybelline, the cosmetics company that she’d been with throughout the
Nineties. The 37-year-old hails from California and is well-known for her numerous
campaigns with Calvin Klein. She recently launched her own company of
skin care products, called Sundari, and has her own yoga clothing line,
Nuala, which is a joint venture with Puma.
11. LINDA EVANGELISTA
for the quote "We have this expression, Christy and I: We don’t wake up
for less than $10,000 a day," Evangelista knew she wanted to become a
model when she was 12 years old. She was discovered by a talent agent
at the 1978 Miss Teen Niagara Contest and later moved to New York City
to further her career. The 41-year-old, who was born in Canada, has had
several contracts with names, such as Donna Karan, Dolce & Gabbana,
Valentino, Revlon and L’Oréal.
12. STEPHANIE SEYMOUR
to Victoria’s Secret and Playboy magazine, Seymour’s celebrity status
has risen through the ranks over the past couple of decades. This
model, who has been the face of both Chanel and Versace, has also been
featured on the covers of W magazine, Vogue, Cosmopolitan, Self and GQ,
among others. In 1994, Seymour posed for the cover of the highly
popular Sports Illustrated Swimsuit Issue. The mother of three has been
married to publisher Peter Brant since 1995.
Source: WWDSee the Top Ten Summer 2016 Trends for Women Over 40