According to Internet market research firm ComScore Networks online retail sales from November 1 through Friday, December 15, 2006 were up 25% over 2005.
ComScore says last Wednesday was likely the
biggest online shopping day of the year and, with nearly $670 million
in sales, topped last year’s No. 1 day by over $100 million. In fact,
sales on 12 days this year have surpassed $600 million.
Last year’s single biggest day for Web sales was Dec. 11, when consumers spent $556 million online.
"We’re seeing a surging as we
come down to the deadline day somewhere around (today) when free
shipping with guaranteed delivery ends," says ComScore chairman Gian
"We keep seeing strong growth," says Scott
Silverman, executive director of the National Retail Federation (NRF)
online division, shop.org. "It’s newsworthy when it continues, because
each year you’re growing off a bigger base."
Through Dec. 3, ComScore says, the number of
online buyers was up 17% over a year ago, and the average amount spent
increased 7%. Kurt Peters, editor in chief of Internet Retailer,
says the growth is likely coming from more people shopping online as
well as from experienced online shoppers increasing how much they
spend. Peters says new buyers spend less than experienced buyers.
However, the good news for online retailers comes with a
warning. Because consumers are trying out many different websites, they
get frustrated quickly with the less satisfying ones, Peters says.
Consumers’ rising expectations usually outstrip websites’ abilities, he
Doiron says online shoppers will put up with
slow or hard-to-use websites this time of year. Yet, they won’t forgive
being told something is in stock when it’s not: "That’s when you’ve
lost a customer."
Source USA Today
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