Jeffrey Sebelia, the brooding, tattooed winner of
"Project Runway" Season 3 is the designer of Cosa Nostra which is now available for pre-order at Ron Herman.
Sebelia emphasized his
naughty-and-nice persona by creating T-shirts featuring a pair of
screaming women (one was labeled as Ron Herman, the other as Sebelia’s
label, Cosa Nostra) and giving them away as party favors at a launch party at the store last Saturday. He also
signed two $550 handbags that sold at the event. In addition to the purses,
which are best sellers from Cosa Nostra at the boutique, Ron Herman is
selling exclusively a $1,300 green-and-white striped dress with yellow
zippers snaking around the V-neck bodice, a $1,250 blazer and $562 gray
peg-leg trousers, all from Sebelia’s "Project Runway" collection.
Sebelia plans to open a store next year at Sunset Plaza.
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Get your very own Jeffrey T-shirt (sex, drugs & Tim Gunn) for $24.95 at Project Runway – The Store.