Retail Detail. Counterfeiters’ Seeing Green This Year. It’s All About Supply & Demand. Second City Style Fashion Blog

December 21, 2006 • Shopping


No doubt this holiday season has been about deal-seaking shoppers, aggressive
markdowns and tough competition. Retailers are also facing pressure from the
counterfeit and knockoff market — especially in jewelry, accessories
and apparel.

on holiday sales projections and worldwide counterfeit statistics, WWD
estimates that sales of counterfeit apparel and accessories could
account for as much as $32 billion this holiday season and, according
to experts, are trending up 6% over last year.

metropolitan markets in the U.S. are the most problematic, and New York
leads the pack as tourists flock to the city during the holiday
shopping season. Online sales of counterfeits and knockoffs also are
making life difficult for brand owners and their retail partners. Counterfeit goods account for an estimated $600 billion in annual sales
worldwide, according to industry organizations.

Apparel and
accessories accounted for 45% of the counterfeit goods seized by
the U.S. Customs and Border Control at midyear of fiscal 2006. Despite year-round efforts of New York law
enforcement and government officials to crack down on sales of
counterfeits in places such as New York’s Chinatown it is still very easy to find bogus versions of popular luxury brands.  Among the more popular counterfeits this
season are Coach, Louis Vuitton, Prada, Kate Spade and Fendi. Luxury handbags that retail for $500 to $1,000
were being sold for $10 to $30.

Come on! Fakes are icky.

Source: WWD

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