Beauty Buzz. La Prairie’s Pure Gold is Just That. Second City Style Fashion & Beauty Blog

December 26, 2006 • Beauty

Prairie_pure_1True, there are so many anti-aging products on the market that it is truly mind-boggling. However, aside from chemical treatments, there are few beauty products
designed to de-age the skin. La Prairie’s Pure Gold
is a Cellular Radiance Concentrate, a formula developed by the luxury
cosmetics company to recapture the youth of the skin. The de-aging
concentrate is a "microemulsion" of 24K gold micro-particles that
"lifts, firms, resurfaces, brightens the skin." The product 1) Illuminates and brightens skin immediately while reducing age spots, 2) Rapidly plumps lines and wrinkles within one hour, 3) Speeds exfoliation to reveal fresh, younger-looking, 4) Enhances natural collagen and elastin production skin. At $525 for one ounce, it is truly gold.

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