Designer News. A Rolling Stone Gathers No Moss, But Does Launch a New Black Line. Second City Style Fashion Blog

January 17, 2007 • Fashion


Contemporary dresses are still all the rage, and the Ella Moss label, known for its supersoft tops and
dresses, is kicking things up a notch.

higher-priced line of silk dresses, Ella Moss Black Label, is scheduled
to hit Barneys New York, Lisa Kline and Madison in

The six-piece capsule collection of long and short
bubble dresses, shifts, jumpers and Empire-waisted sundresses comes in
sherbet colors and ranges from $106 to $168 wholesale.

contemporary lines expand with lower-priced lines, but we already had a
good niche in the $100 price-point market and our boutiques were asking
us to take it dressier," said Moise Emquies, president of Mo Industries
here, which manufactures Ella Moss and the T-shirt line Splendid.

plans to start small with Black Label, producing three collections per
year instead of the monthly collections he does for Ella Moss and

Ella Moss Edie Dress $135 at eLUXURY
Source: WWD

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