Thanks to the forward-thinking of IMG and the sponsorship of Sephora, Chicago has another reason to call itself a fashion-friendly city.
Fashionweeklive, the international tour inspired by the same international glamour and high industry standards, is taking NYC’s Mercedes-Benz fashion week on the road, hitting Los Angeles, London, Mumbai, Moscow, Berlin, Sydney, Melbourne, Singapore, and Miami. IMG will launch the event in Dallas on March 6th, taking it then to Houston on March 8th, Chicago on March 13th from 6:30-midnight, and San Francisco on March 15th.
Held in Chicago’s Millennium Park, it will give Chicagoans a bird’s eye view of the much-coveted Fall 2007 collections of over 30 of America’s leading designers before they are in store windows or even in magazine layouts. A comprehensive list of participating designers will be announced at Mercedes-Benz Fashion Week in New York, February 2 – 9, 2007. In addition to these designers, FashionWeekLive will present a capsule collection from a different renowned designer in each city, who will be on hand to take their bow from the runway and celebrate with guests at a special on-site VIP after-party.
Although Chicago does have its own FashionWeek activities the international scope and world-renowned reputation of IMG will do wonders for the second city. “This project is the realization of one of the many opportunities I saw when Forstmann Little acquired IMG," said Ted Forstmann, Chairman and CEO of IMG. “IMG’s fashion events have always been focused on a select group of industry insiders, and while it is important that we continue to build that business, I am enthusiastic that we are able to also create a dynamic platform that connects with consumers as we build FashionWeekLive around the world."
The evening’s events in each market will include a special champagne reception and pre-event cocktail in a grand lobby similar to fashion weeks around the world. Guests will then be led into the show venue to enjoy the hour long production, featuring the designer looks modeled by world famous supermodels Naomi Campbell and Gemma Ward along with Caroline Winberg, Erin Wasson, and others to be announced.
FashionWeekLive is produced by IMG, presented by Sephora, and sponsored by Swarovski, Mercedes-Benz, LYCRA®, DHL, and, Moët & Chandon.
Tickets for FashionWeekLive are available at www.fashionweeklive.com or by calling 866-840-8822.
–Joanne Molina SecondCityStyle
Photos: Courtesy of IMG