Designer News. From the Runway to QVC? Winner Chloe Dao Partners With QVC. Second City Style Fashion Blog

January 31, 2007 • Fashion

Not exactly what you expected to hear, right? The winner of "Project Run­way," season two, hopes to make the leap
from small designer to mass marketing dominator in May when she debuts her ‘Simply Chloe
Dao’ line on QVC.

Part of Dao’s prize for winning
"Project Runway" was a year of representation by Designers Management
Agency, which approached QVC about a collaboration. "QVC liked
the idea of working with me because they are trying to reach the
younger market, and ‘Project Runway’ does have a huge following in the
younger generation," said Dao, 34.

The line of moderately priced tops, dresses
and pants will sell for about $30 for a T-shirt to as much as $75 for a

In addition to the
QVC partnership and her business in Texas, Dao is doing a line with
Varsity Spirits and is working with LensCrafters to do an eyewear
fashion show with Tim Gunn.

"The main reason I did QVC is to let
more people see my work and to help Middle America be better dressed,"
Dao said. Amen to that! But, QVC? Whatever it takes.

Source: WWD

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