Stephanie Miller for Second City Style Magazine
The Versace style is not about simplicity, minimalism or the understated. It breaks the rules innovatively.
It’s flash and dash. It’s the allure of sexy rock’n’roll-style glamour.
It’s classic design reinterpreted to bold, modern tastes with powerful
color palettes, vampish black and liquid fabrics. The Versace customers
are men and women with strong personalities — individuals who are
self-assured and confident in the lifestyle choices they make —
individuals who appreciate distinction and character.
Born in Reggio Calabria, Italy, Gianni Versace
began his apprenticeship at a young age. His dressmaker mother gave
Gianni the task of finding precious stones with which to embroider her
dresses. Instead, Gianni offered his mother metallic piping and shiny
gold braids: a design decision that clearly demonstrates his early
preoccupation with glitz and glamour. Read more