Designer News. Oscar de la Renta Joins Melrose Place. Second City Style Fashion Blog

February 26, 2007 • Fashion


True, the FOX show has long been canceled, but last Friday, Oscar de la Renta opened his first West Coast boutique on the trendy,
two-block designer shopping row off La Cienaga Boulevard, joining Marc
Jacobs, Carolina Herrera, Temperley and others.

The 4,000-square-foot
two-level unit, formerly a Tracy Feith boutique, has a 3,000-square-foot
ground floor, which houses apparel and accessories The 1,000-square-foot second floor, the company’s first
retail store for Oscar de la Renta furniture and homewares, will launch
next month.

Bolen, chief executive officer of Oscar de la Renta, said the company
chose Melrose Place over Rodeo Drive and other high-profile shopping
districts — despite its dearth of foot traffic due to inadequate
parking — because, "our customer is principally the local and not so
much the tourist customer. We think what’s most important is to have a
unique and inviting space. The space we have fits all of our
requirement and is really beautiful."


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