News Flash. Gap to Close Forth & Towne. Second City Style Fashion Blog

February 26, 2007 • Fashion


After an 18-month trial run and a $440 million pre-tax expense, Gap execs have decided to close their mecca for middle-aged women, Forth & Towne.  While I am not surprised that this venue is closing (but I am surprised that places like Chicos actually do business in 2007), I wonder if people have the numbers to back up the mysterious (and always banal) "middle-aged woman buyer" it purported to cater to. Predicated on the idea of a more wallet-friendly version of Eileen Fisher, Jeanine Poggi reports that "…Forth and Towne did not have enough potential to deliver long-term return."

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— Joanne Molina of Second City Style


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