"Just because you live in the middle of the country doesn’t mean you don’t want fashion," says Richard Ostell, vice president and creative director of Liz Claiborne. Well.. duh… Perhaps I am a bit defensive about my current locale (and of course it’s no NYC) but sheesh… Danico Lo reports that the Liz Claiborne group is trying to do some major re-branding and get the Liz Claiborne image out of the realm of "Mom Jeans" and into what some might call Jones NY territory. We’ll see how this goes but I’m not sure why MoMA was chosen as the site for the grand unveiling… the collection was a step up but hardly on par with art.
CLAIBORNE IS BORN AGAIN
By DANICA LO
Selections from Liz Claiborne’s new fall line, unveiled last night at MoMA.
March 7, 2007 — YO’ momma’s Liz Claiborne – those ’80s and ’90s-era pastel plastic logo purses, outlet-bought sunglasses and pink crocheted sweaters – is ancient history. Last night at the Museum of Modern Art, the company unveiled a radically overhauled line for fall – sleek, modern silhouettes crafted from luxe materials such as cashmere and sheepskin. Liz Claiborne executives hope it changes the perception of the company – and of its customers.
"Just because you live in the middle of the country doesn’t mean you don’t want fashion," says Richard Ostell, vice president and creative director of Liz Claiborne (and whose classmates at fashion school include Dior’s John Galliano), who recently overhauled the brand’s 20-strong design team. "Our best sellers this February were all fashion pieces."
With a résumé that includes stints at Romeo Gigli, Nicole Farhi and six years designing acclaimed collaborative line Flyte Ostell with business partner Ellis Flyte, Ostell has years of insight into what women want.
"Liz Claiborne herself was never seen as a high-up, removed designer," Ostell says. "And I really identified with that. My philosophy when it comes to fashion is based on purity, integrity and respect. It’s a simple straightforward approach – and it’s timeless."
As for the changes at Claiborne? They’re drastic. There’ll be no more dowdy floral-print green corduroy jackets – instead, customers will find slick, belted hip-length fine-wool coats in neutral browns and blacks. Instead of drab print polyester dresses, there are pleated and belted sheaths that wouldn’t look out of place on Parisian runways…..
For the full story go to NYPost.com
–Joanne Molina for Second City StyleSee the Top Ten Summer 2016 Trends for Women Over 40