Retail Detail. Make an Appointment: NYC is Mad for Madewells. Second City Style Fashion Blog

March 8, 2007 • Shopping


In case you can’t wait for Madewell’s to open later this year, the super secret shop has opened a small boutique for a limited time at 770 Broadway. If you enter the code (see below) and type in the magic numbers the door will open… They’re owned by JCrew for goodness sake.. what’s with the hush hush?

Shop ‘Til You Pop
Madewell’s in town—for three days only!

Wednesday, March 07, 2007
(NEW YORK) First there was a Madewell store in Dallas, then came Los Angeles, and now, finally, New York—but only for those in the know, and for a limited time only. Although a permanent Manhattan location is slated for fall, Madewell has also opened a small store at 770 Broadway to treat its eager Manhattan clients with a private shopping experience. Following an invitation-only opening on Tuesday, where Uma Thurman stopped by to check out the wares, shoppers can call a special telephone number (212-209-2737) today through Friday to shop the appointment-only store’s collection of women’s tees, shirts, jeans, and accessories. Inspired by the New Bedford, Massachusetts work wear company founded in 1937, Madewell’s clothes represent an edgy, vintage-inspired take on casual with an attitude at once upbeat and down-to-earth…

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–Joanne Molina for Second City Style

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