Retail Detail. Filling the Gap: Rodarte, Doo.Ri and Thakoon to Design for Retailer. Second City Style Fashion Blog

April 3, 2007 • Shopping

Drawstring Roll-up shirt from Gap, $44.50

Thakoon 2007
Rodarte 2007
00020m Doo.Ri 2007

After slumping sales and a somewhat disappointing boyfriend trousers campaign, is the Gap about to get it together? reports that the Gap is about to team up with the CFDA/Vogue Fund winners of 2006 to design their own white shirts. We’ll see if this is enough to peak interest and maintain a steady increase in sales.
Hot Button Shirts
Gap teams up with Doo.Ri, Rodarte, Thakoon
Monday, April 02, 2007
(NEW YORK) Gap Inc. is the latest mass retailer to jump on the emerging designer collaboration bandwagon. The San Francisco-based retail giant, who’s currently actively searching for a new CEO, has enlisted 2006 CFDA/Vogue Fashion Fund winners Doo-Ri Chung of Doo.Ri, Kate and Laura Mulleavy of Rodarte, and Thakoon’s Thakoon Panichgul to design a limited-edition collection of specially designed pieces that will be sold at Gap stores. While details remain mum, according to sources, each designer was given a white button down shirt with which to create their own unique design, to be manufactured and marketed in tandem with Gap’s upcoming white shirt campaign. Gap is in a newly-formed partnership with this year’s CFDA/Vogue Fashion Fund, having pledged a $1 million donation to the organization. As part of the unveiling, Vogue’s Virginia Smith and Meredith Melling Burke will host a party later this month at The Bowery Hotel.–FashionWeekDaily
–Joanne Molina for Second City Style

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