Bling Blog. Is the World Ready for Ice TV? Second City Style Fashion & Bling Blog

April 19, 2007 • Accessories


Ice, Ice, Baby. After looking for ways to sell more gemstone pendants and diamond earrings, executives at online jewelry site decided to go the Home Shopping Network route by mixing two popular formats to reach their customers: home-shopping TV and the Web.

They set up their own in-house studio by moving some couches, installing a sliding curtain and building a $25,000 set in their offices in Montreal. Today, they plan to launch IceTV, an online television-shopping program that will feature segments on topics like how to get the man in your life to get you those diamond earrings you want or educational information like how pearls are made. Of course there will be links to taker you exactly where you can purchase said featured items on their site…duh. Now it’s a no brainer to get your Sugar Daddy to get you some sugar.

Source: Wall Street Journal

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