As a soon-to-be bride who eschews all things ‘bridal’ I thought I was a lone crusader. Being the anti-bride that I am (and older enough to know better than to get sucked into the fairytale) I knew since Fashion Week in February…I wanted a silver gown. Easier said than done. I finally found a wedding dress designer who had some evening’ looking gowns and was willing to construct one in my color of choice. So, when I read an article in today’s WWD "Gowns Show Signs of the Times" by Rosemary Feitelberg it resonated with me. Thank God I am not the only woman who is not a Bridezilla. Read on…
Shorter bridal dress lengths as well as engagements, turnaround times
for purchases and in some cases, patience with their mothers’ fashion
advice, was the buzz at several of last week’s fashion shows.
Carolina Herrera was among the designers who offered short
dresses, in her case a short embroidered organza dress, and other
modern touches such as boleros. Designers like Amsale and Oscar de la
Renta created a few dresses with pockets — another sign of today’s more
Unlike most, de la Renta
prefers to show one collection a year instead of two. The way he sees
it, wedding dresses don’t change drastically in one year. What has
changed is what the younger generations choose to wear compared with
"In most instances, most mothers have a completely different idea of what their daughters would like to wear," de la Renta said.
Vera Wang, executives sense that retailers are ready for a change, said
Susan Sokol, president of Vera Wang Apparel. "There is a tremendous
amount of interest in short cocktail-length dresses. Softer gowns for destination
weddings continue to be an important part of our business. Fashion
separates like a great jacket are also important."
Angel Sanchez offered an array of cocktail dresses, including
one of silk organza with a bateau neckline and a silk gauze style
trimmed with embroidered metallic trim. In total, he came up with 20
different designs for 20 different personalities. "It came easy because
my inspiration always comes from all the brides I’ve worked with,"
Lela Rose commented, "more women are postponing marriage,
so when they decide to take the plunge they want their weddings to be
more intimate," Rose said. Instead of inviting hundreds of guests, they
are opting to celebrate with family and "really close friends," she
said. In many cases, that calls for destination weddings, which more
often than not require nontraditional dresses.
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