Designer News. Say It Ain’t So…Narciso Rodriguez Partners With Liz Claiborne. Second City Style Fashion Blog

May 7, 2007 • Fashion

Narciso_1 Narciso Rodriguez Spring ’07 RTW

Yep, that’s right. Move over Marc Jacobs, there’s a new guy on your mega branding heels. According to WWD, Claiborne
and Rodriguez will announce today that they have entered into a
partnership, with the $4.99 billion apparel behemoth buying 50%
ownership in the designer’s name and trademarks. They will create a new
company to build the Narciso Rodriguez brand globally, with the
designer serving as the creative director.

"Narciso’s strong following and high recognition level
position his business well for considerable organic growth," William L.
McComb, chief executive officer of Claiborne, said in a statement. "In
addition to the expansion of the existing collection business, we feel
there are abundant brand extension opportunities in nonapparel (handbags, sunglasses, etc.), as well as increased international distribution.
Further, we see potential in the direct-to-consumer channel on a
worldwide basis (can you say QVC?)."

is the first major apparel deal for Claiborne under McComb. Rodriguez
is at a higher price tier than other Claiborne divisions, which include
Kate Spade, Juicy Couture, Ellen Tracy, Dana Buchman and Sigrid Olsen.

Read: "Liz Takes Stake in Narciso Rodriguez" by Marc Karimzadeh


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