Fashion. Is the Fanny Pack Making a Comeback? Designers Dare to Tackle the Notoriously Tacky Trend. Second City Style Fashion Blog

May 10, 2007 • Fashion


Alice Roi purse pack, $250 at


Number (N)ine ammo pack, $260 at Number (N)ine in New York.


A 3.1 Phillip Lim belt pouch, $275, available by request from


Kris Van Assche waist pack, $356 at Jeffrey New York.

Maybe it’s just me but when I saw Karin Nelson’s NYT article I couldn’t help but feel a bit of an existential crisis coming my way… I mean, if designers could dupe me into buying something (or even admiring something) like a fanny pack then should I really be writing about fashion and design? Alas, I must say that as convincing as this article might be about the mighty rise of the pack for the fanny I remain unconvinced of its aesthetic or even utlilitarian merits… but I must admit, I would buy Alice Rois’s if it were just a bag and, well, it is amusing to see how much Gucci will charge for this honest 80s mistake. — Joanne Molina for Second City Style

For the full scoop see below or go to the NYT

Fine Points
A New Attitude for the Hip
Published: May 10, 2007
IN Australia, they call it a “bum bag.” In France, it’s “le banane.” Apparently much of the world regards the fanny pack, that belted pouch often seen around the enlarged waists of unsophisticated travelers, as little more than a gag item.

Attempts to elevate its status have met with minimal success. An episode of “Sex and the City,” in which Carrie Bradshaw wore a Gucci version, turned fanny packs into a hot trend. It lasted a New York minute. Lately, ’80s-inclined hipsters have appropriated them, but worn with fluorescent windbreakers and oversize eyewear, the look is ironic, at best. This season, however, a host of young designers are giving the fanny pack a little dignity, thanks to chic new shapes and some proper styling.

For his spring show, Takahiro Miyashita, the designer for the cult Japanese label Number (N)ine, accessorized his rock ’n’ roll frontiersmen with washed leather ammo packs in earthen tones. Phillip Lim created trim belt clutches that look as crisp and fresh as his nearly-all-white collection. And Kris Van Assche, the newly appointed Dior Homme, proved that even le banane — in bright yellow suede, no less — can look immensely sleek with a boxy gray suit with the sleeves scrunched up.

For some, it’s a matter of craftsmanship. “Made out of that cheap leather, they’re supercheesy,” said Jordan Betten, the Lost Art designer whose handcrafted leather creations are now on view at the “New York Fashion Now” exhibition at the Victoria & Albert Museum in London. The calfskin hip pouches he made for a musician allowed him to see their potential. “Done right, they can be really cool.”

On the other hand, Alice Roi, whose oversize coin purses were inspired by the notion of a chic French thief, appreciates the fanny pack’s functionality. “I never saw the point of carrying around a 500-pound bag,” she said. “Technology has gone hands-free. Why not baggage?”

See the Top Ten Summer 2016 Trends for Women Over 40


4 Responses to Fashion. Is the Fanny Pack Making a Comeback? Designers Dare to Tackle the Notoriously Tacky Trend. Second City Style Fashion Blog

  1. i’m thrilled with the comeback of the fanny pack! so practical. i tried on that alice roi changepurse one and it was SO great.

  2. Joanne-SCS says:

    I know! Out of all of them I liked hers the best.. but I’m still warming up to the idea 🙂 Do you just wear it out shopping? Having it around my waist would drive me batty 🙂

  3. Terrifying. First, I always found it funny they were called fanny packs, not belly packs. Who needs extra padding around the middle?
    These may be functional, but they are forever on a fashion don’t list if you ask me. A wristlet or mini bag tucked under the shoulder works just as well. Trust me. I’d rather see the designer backpacks come back in than fanny packs.
    Am I alone here? 🙂

  4. Lauren-SCS says:

    Um no, you are not alone. Personally I find the mere words “fanny pack” offensive. Hell will freeze over before I carry one these.

Leave a Reply