Designers. Mad About Julie Verhoeven’s Mulberry Must-Haves. Second City Style Fashion Blog

May 23, 2007 • Fashion



Long before Marc Jacobs became Louis Vuitton’s handbag guru,Julie
Verhoeven was a muse behind the magic with her 2002 cult bags. But she
hasn’t been forgotten. The quirky Brit has been asked to design a
collection of dresses, scarves, T-shirts and bags for Mulberry’s fall
collection. The scoop is that the collection will mirror her cheeky,
erotic style. For the full scoop got to FashionWeekDaily or see below.– Joanne Molina for Second City Style

Mulberry’s Stroke of Genius
Julie Verhoeven signs on for fall capsule line



(LONDON) Julie Verhoeven’s
cult bags for Louis Vuitton in 2002 may have been an instant hit, but
for fall, the artist has collaborated with another classic leather
goods house—only this one is in her own backyard.
Mulberry has asked
the London-based artist to create a capsule
collection of dresses,
scarves, T-shirts, and bags inspired by the
marriage of British
eccentricity and luxury. The pieces will be in stores this September.

Verhoeven, famed for her quirky, erotic collage figure drawings, worked with Mulberry design director Stuart Vevers
to translate her aesthetic into product. The collection features a
$1,995 smock dress with ribbon appliqué detail and a large quilted
chain handle bag priced at $1,195. Also in the collection are two tees,
priced at $99 each, and a giant silk scarf. The print on the products
is a collage of flowers, faces, and graphics in pink, rose, and white
on a black background.

brief was to be both vibrant and bold and a little cheeky,” explained
Verhoeven. “We worked around the traditional English rose icon with
thorny surprises—surrealist and nonsense elements thrown in to the mix.
English eccentricities and traditions gone a little askew, but with
fondness and femininity.”

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