Shopping & Shoes News. Saks’ New Shoe Floor Has It’s Own Zip Code. Second City Style Fashion Blog

May 23, 2007 • Accessories



Really. It’s so huge it’s got its own zip code: 1022-SHOE (and a postage stamp?). As amazingly insane as it sounds, FashionWeekDaily reports that the new shoe floor at the Saks store (in NYC of course) has the following:

• 150% more shoes on the floor
• 50% more seating
• 50% more selling space
• 50% more sales terminals
• 75% more stockroom capacity

So if shoes are your muse then start camping out for the mid-August opening.– Joanne Molina for Second City Style

Saks Fifth Avenue’s New Shoe Haven
Designer footwear gets a posh new floor—and zip code


Tuesday, May 22, 2007

Saks Fifth Avenue has spared no detail in renovating its designer shoe
salon—so much so, in fact, that come its debut in mid-August, the 8,500
square feet of selling space on the entirely new eighth floor will
boast its own government-issued zip code: 10022–SHOE.

“We understand
the impact of the shoe department on our overall business,” said Ron
Frasch, president and chief merchandising officer at Saks Fifth Avenue.
“Right now, we have a very congested shoe department that doesn’t allow
for the level of service we want to deliver.”

Officials from the
United States Postal Service hand-delivered the news at a luncheon the
luxury retailer hosted today to unveil the special zip code. This is
the first time in U.S. history the post office has ever granted a floor
its own zip code or allowed for four letters to be added to the end. A
series of limited edition 41-cent stamps also commemorated the event.
On hand for the announcement were Frasch; Stephen Sadove, chief
executive officer of Saks Incorporated; Terron Schaeffer, Saks’ senior
vice president of marketing; and William Herbst, VP of visual

Hambrecht Oleson Design Associates is overseeing
the design of the new department. The firm also recently renovated Saks
stores in Atlanta, Beverly Hills, and Boca Raton, and planned the new
150,000-square foot Mexico City flagship, slated to open in November.

started on the floor this week, and once done, the department will
boast a myriad of features—and advantages—for Saks clients. An express
elevator will open right onto the eighth floor; the Café SFA on eight
will be renovated and joined by an all-chocolate café, Charbonnel et
Walker; an on-site repair service (the first of its kind) will be
established; associates will be able to access an instant inventory
check to locate shoes; and for a stockroom, the floor will even have
its own receiving area and dedicated elevator. A VIP room will also be
erected for private shopping.

“It’s a lot more surface for shoes to
show full collections,” said Frasch. “The idea is to open the floor up
and create a fluid setting,” added Herbst. “It’s this meandering
space; a true sense of discovery.”

Wood walls and generous use
of glass will create a modern feel and allow for more residential
seating, light-colored furniture will complement an airy, neutral color
palette, and a 70-foot-long curving wall of hand-blown Murano glass
bubbles will be illuminated from the ceiling and serve as the main
centerpiece of the floor. Saks’ DNA will be evident on the carpeting
and throughout the glass panels, and side rooms will boast curtains in
back to give the impression of a shimmer effect. Shoes will be
presented on white glass, antique mirror, limestone, white Carrera
marble, and grey stained wood. The space will be accented by a variety
furnishings, including tables from Eero Saarinen and Warren Platner,
vintage furniture pieces, and curved banquettes.

the shoe salon by approximately 35 percent has allowed for several new
brands to join the designer lineup: Azzedine Alaïa, Costume National,
Derek Lam, Sergio Rossi, Jonathan Kelsey, Alejandro Ingelmo, Gianvito
Rossi, and Nicole Brundage. They will join the more than three dozen
designer labels currently carried, including Chanel, Prada, Dior, Donna
Karan, and YSL. Roger Vivier, at this time on the third floor, will
become a centerpiece of the new space. Shoe boutiques will be
highlighted in various color schemes.

The contemporary shoe department will remain on the fifth floor.

Saks officials outlined several key figures behind the expansion:

• 150% more shoes on the floor
• 50% more seating
• 50% more selling space
• 50% more sales terminals
• 75% more stockroom capacity

“It’s not the biggest,” Schaeffer explained of the new salon, alluding to Macy’s Herald Square, “but it’s big.”

Saks plans to fête the opening with a gala on September 6 during New York’s Mercedes-Benz Fashion Week.

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One Response to Shopping & Shoes News. Saks’ New Shoe Floor Has It’s Own Zip Code. Second City Style Fashion Blog

  1. heaven. absolute heaven. I can’t decide which feature is better…150% more shoes on the floor or 75% more stockroom capacity.
    Sounds like a trip to NYC in September is in order.

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