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May 30, 2007 • Accessories


More news on the bling front. Ivanka Trump told WWD on Tuesday that she plans to launch a diamond jewelry line that she will sell in her own boutiques.

The 25-year-old real estate
executive has formed a partnership with Dynamic Diamond Corp., a Diamond Trading
Co. siteholder, to create a complete line of diamond jewelry under her
name. Three Ivanka Trump boutiques are planned to open this
year. The first, a 1,100-square-foot unit, will open on Madison Avenue
in September, followed by one in Las Vegas. She did not reveal the third location.

This is
her first crack at branding her own name. "I remember going to the
couture shows as a little girl with my mother," said Trump. "I always had an appreciation for
fashion and [especially] jewelry."

The line is comprised of four groups for a total of 80
styles with a "young/oldIvanka_jewels_2
Hollywood feel," suitable for women in their
20s as well as more mature women (like her mother). Prices range from about $750 for a ring of white gold-enameled ovals to
about $350,000 for a necklace of pavé diamond spheres. Customization is an option, so prices can escalate into the

Wow, there are going to be some lucky 20-somethings! "Don’t get mad, get everything!"

Read the entire story "Ivanka Does Diamonds" by Sophia Chabbott.

Photos: WireImage & WWD

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