Maybe it’s the megabucks being shelled out to acquire Barneys but according to Sharon Edelson at WWD one of NYC’s (and Chicago’s) most beloved boutiques is starting its journey into international waters. The first stop? The Greek Isles and next year it’s rumored to be London and St. Barth’s etcetera…I wonder how it will compete with Topshop and the like but they’ve certainly scooped much of the US boutique retail market.– Joanne Molina, Senior Editor
NEW YORK — Scoop is dipping its toes into the Aegean Sea in the first step of a planned international rollout.
specialty retailer unveiled a 300-square-foot beach shop in Mykonos,
Greece, this week and co-founder Stefani Greenfield said she hopes to
replicate the concept internationally in Saint-Tropez, Capri and St.
Barth’s, among other locations. In a further expansion push, she also
will begin wholesaling her Scoop Beach private label collection, and
will open a full-line Scoop unit in London late next year.
overseas push comes as the contemporary market in the U.S. continues to
boom, yet is becoming increasingly competitive among such specialty
retailers as Scoop, Barneys Co-op, Intermix and Calypso (for more on
the market, see page 15). More and more contemporary designers — from
Marc Jacobs to Nanette Lepore — are opening their own stores, while
Neiman Marcus’ Cusp is another entry that could further crowd things if
the company decides to roll it out after its test period; there
currently are three Cusps with another set to open.
retailers, which used to have ample elbow room, now find themselves
bumping into one another as they flock to the same top malls and
shopping thoroughfares. Their assortments often overlap, although each
store is merchandised differently, has a distinct point of view and all
claim to be highly productive, with sales per square foot of more than
Scoop operates four stores in Manhattan and units in
Chicago, Las Vegas, Atlantic City, Dallas and Greenvale, N.Y. With five
stores in Manhattan, Intermix has stores at the Americana Manhasset in
Manhasset and in Southampton, both on Long Island. In addition to its
11 Manhattan stores, Calypso has opened units on Long Island in Sag
Harbor, Greenport, Southampton, East Hampton, Westhampton and Montauk.
The retailer has also branched out to Boston, Chicago, California,
Florida and Texas. Calypso’s Christianne Celle has opened three stores
in Paris and a unit in St. Barths.
For Greenfield, innovations
like Scoop Beach and international expansion are ways to further
differentiate herself from the pack. Scoop opened its first beach shop
in East Hampton in summer 2005 and beach or resort stores have since
become popular. Part of their appeal is that retailers believe
consumers are more relaxed and therefore willing to spend money on
vacation, and resort stores in hotels have a captive audience. J. Crew
in May 2004 tested the waters with a delivery business in East Hampton.
Sales were so strong that the following summer the company opened its
J. Crew At-the-Beach store on Main Street.
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