Levi Strauss & Co. doesn’t like it when you mess with their brand or specifically…their stiching. According to WWD, the original denim company is suing Polo Ralph Lauren Corp.,
alleging the sportswear company illegally copied the their
trademarked pocket stitching design.
Levi’s said in federal
court documents that the stitching (known as an arcuate design)
has been legally protected since 1873 and is the oldest known apparel
trademark in the country. As far back as the 1970s, Levi’s sued the firm that made Wrangler jeans over the use of identifying tabs on clothing.
Polo Ralph Lauren "has in the past and
continues to manufacture, source, market and/or sell clothing that
displays stitching designs that are confusingly similar to [Levi
Strauss & Co.’s] arcuate trademark," the civil lawsuit filed in
U.S. District Court on July 12 reads.
Another issue is that Levi’s attorneys are also fighting a pending Polo Ralph Lauren-trademark
application for the design in question.
Sources: WWD & The International Herald Tribune