Legal Matters. Yes, Forever 21 Does It Again. Trovata Sues. Second City Style Fashion Blog

October 25, 2007 • Fashion

Trovata Spring ’07

It’s amazing the massive cahones Forever 21 has developed hiding behind the veil of God who is apparently on their side. Keep copying, keep getting sued. The same broken record keeps playing. Now apparel line Trovata has a bone to pick with Forever 21.

filed a trade dress infringement lawsuit against Forever 21 in Los
Angeles federal court on October 9, 2007 (the documents were only recently
obtained by WWD). Trovata alleges Forever 21 systematically copied
its designs, fabric patterns, prints and label designs in at least six specific instances.

Forever 21 even counterfeited the label Trovata puts in its genuine
garments…verbatim! The labels read, "If you want this thing to last, I
would suggest to machine wash with similar colors cold, do not use
chlorine bleach, tumble dry low. Iron if needed. I know you already
know all this. – Sam (one of the company founders)."

Trovata joins a long list of companies who have filed complaints
against Forever 21 for intellectual property violations. In case you forget, the list already includes Gwen Stefani’s Harajuku Lovers, Diane von Furstenberg,
Anna Sui, Carole Hochman Design Group, Anthropologie and Bebe.

Unbelievable! How do they keep getting away with this?

Source: WWD

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