Sample Sales. The Mother of All Sample Sales: 7th on Sale. Second City Style Fashion Blog

November 5, 2007 • Shopping

The world’s largest
sample sale, 7th on Sale, gets under way November 15 with a gala
at the 69th Regiment Armory in NYC and will be followed with a three-day
sale open to the public.

More than 500 companies have donated $9
million worth of women’s, men’s and children’s clothing and
accessories and the inventory is still coming in. Some labels have provided 1,000-plus pieces, or $100,000
worth of merchandise, said Steven Kolb, executive director of the
Council of Fashion Designers of America. The sale will
raise money for people affected by HIV and AIDS, which it has done
since its inception in 1990.

"This is one of those rare
experiences where the competitiveness of fashion is gone, and there is
this collective energy for something good. Every aspect of the industry
— whether it be in America or internationally — is pitching in," Kolb
said. "I don’t think there are a lot of other industries that have this
kind of support."

For those of you who won’t be in NCY then, no worries…there will be an online auction of goods at, starting November 15 – December 6. New
items will be added continually to the online offerings. While bidding
online may push some prices up, pricing will be 70% off retail
prices — as will be the case with the items being sold at the armory.
MAC AIDS Fund, one of this year’s sponsors, plans to match online sales
up to $500,000.


New this year, from November 16 – 18, shoppers who
pay a $20 general admission fee and secure a slot during one of four
sessions will be able to rifle through the racks of the current
selections. Diane von Furstenberg, Marc Jacobs, Ralph Lauren, Dolce
& Gabbana, Mulberry and Rag & Bone are among the labels that
will be sold. There will also be plenty of apparel and accessories from
up-and-coming designers.

event’s founding sponsors, the CFDA Foundation and Vogue magazine, have
been joined by returning sponsors eBay, Kenneth Cole Productions and
Polo Ralph Lauren. MAC AIDS Fund, Marc Jacobs International and Topshop
are the newest sponsors. Each is doing its part — Jacobs, for example,
rounded up the international designers, and Cole designed the shopping
bags, of which 29,000 have been produced.


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