Cross-Branding. London Fog to Introduce Handbag Line. Second City Style Fashion Blog

November 6, 2007 • Accessories


According to today’s WWD, London Fog (of famed rain gear) and Iconix-owned brand is
introducing its first weather and stain resistant handbag line for fall 2008. The bags will be produced by
New York-based accessories firm Mondani, which also manufactures Emilie
M., Hype, Rampage, Bill Blass and Bill Blass Collection handbags.

Fog is a heritage brand," Kimberly Lee Minor, vice president of Iconix
brand management, said. "The vision for it is to be a classic brand
with a little fashion vanguard."


line of satchels, hobos and various other day shapes will bow in
department stores such as Macy’s, Belk and Dillard’s, as well as on next fall, with retail prices of $100 to $250. The
leathers and fabrics used are treated to wick away moisture. Some have
the look of a buttery shrunken lambskin that is typically sensitive to

The firm is also relaunching
footwear next fall.

Good news if you live in Seattle.

Source & Photo: WWD

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