Television. Bluefly to Sponsor Upcoming Project Runway 4. Second City Style Fashion Blog

November 7, 2007 • Lifestyle


If there is one thing Bravo has down, in fact, annoyingly so, it’s product placement during it’s lineup of reality series (think Bertolli oil during "Top Chef"). So expect to be completely overwhelmed with online retailer Bluefly beginning next week. Bluefly has teamed up with "Project Runway" to be the show’s exclusive retail sponsor for its upcoming fourth season.

Bluefly will give the
winning designer the opportunity to sell his or her designs on (at a discount we presume); collaborate with for "Get the Look," where
viewers can shop for clothing and accessories that reflect the winning
outfit from that week’s challenge; own the accessories wall that
contestants use to accessorize their runway looks; sponsor all live
voting; team with Elle magazine in a sweepstakes, and air commercials
during all first-run episodes of the fourth season, which starts November
14 at 10 p.m.

Oh yeah…Bluefly is going to be everywhere. Until it hurts.


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