Retail Detail. Yohji Yamamoto Opens in Antwerp. Second City Style Fashion Blog

November 13, 2007 • Shopping



Just in case you’re ever walking the street of Antwerp and suddenly feel the urge to purchase a bit of avant-garde fashion history-in-the-making Yohiji Yamamoto is proud to offering over 10,000 square feet of options. According to WWD he just opened the doors to his Belgian shop and is on the way to expanding his empire. What’s next? He’s rumored to have stores opening in New York and Paris. Tres bien. –Joanne Molina, Senior Editor

ANTWERP, Belgium — Yohji Yamamoto has opened his largest store in the world smack in the center of Antwerp’s fashion hub.

some 10,300 square feet, the store opened last month on the ground
floor of ModeNatie, home to the Flanders Fashion Institute, the Antwerp
Fashion Academy and the MoMu fashion museum.

Filling the
gargantuan space meant gathering Yamamoto’s entire portfolio of labels,
including Limi Feu, the women’s line designed by his daughter, Limi.

far, her line’s been selling particularly well," said Keizo Tamoto,
Yamamoto’s executive vice president and chief executive officer, who
described strong business overall.

"[Customers in Antwerp] are
individuals. It’s a good place for niche, designer-driven brands," he
said, projecting first-year sales of around 1.5 million euros, or $2.2

Previously an Italian restaurant, the space, now bathed
in dazzling white, has been stripped back with the help of local
Belgian architect Wim Goes. Briefed to keep design to a strict minimum,
Goes made white pillars the main structural element of the store’s
cavernous hall, edged with sweeping white canvas blinds that fold to
form hexagonal soundproof fitting rooms. Strips of neon lighting can
also be adjusted according to the weather, from a dim glow to a searing

While Antwerp might not be top-of-mind for a Japanese
designer’s flagship, Yamamoto is considered to be a spiritual father of
sorts among local fashion heroes like Ann Demeulemeester, Dries Van
Noten, Dirk Bikkembergs and Veronique Branquinho, all of whom gathered
at the opening-night party.

"There’s a great respect between
Belgian and Japanese designers as their worlds go very well together,"
said Kaat Debo, head curator of MoMu, which hosted a Yamamoto
exhibition, presciently titled "Dream Shop," in 2006.

Next up
for Yamamoto is a unit on Gansevoort Street in New York, slated to open
in January, followed by a three-level store on Rue Cambon in Paris in


See the Top Ten Summer 2016 Trends for Women Over 40


Leave a Reply