Consider yourself warned. On February 6th Fifth & 65th is going to be packed. Make that really packed. According to WWD, that’s also the day when Gucci is going to open its doors to its largest store in the world. And if that’s not enough to stop traffic, they’ve teamed up with "Madonna to throw a fund-raiser for Raising Malawi, which the singer
cofounded, and UNICEF. The brand’s creative director Frida Giannini
will serve as the evening’s co-chair." Finally, something Gucci’s designed that I can actually find interesting.– Joanne Molina, Senior Editor
NEW YORK —
Gucci will open its biggest store in the world on Fifth Avenue and 56th
Street here in February, and to fete the occasion, the brand is
promising its biggest event ever.
On Feb. 6, Gucci will team up
with Madonna to throw a fund-raiser for Raising Malawi, which the
singer cofounded, and UNICEF. The brand’s creative director Frida
Giannini will serve as the evening’s co-chair.
Giannini will be joined as co-chairs by Salma Hayek and her fiancé, PPR
chief executive officer François-Henri Pinault, Sting and wife Trudie
Styler, Gwyneth Paltrow, Adrien Brody, Téa Leoni, Lucy Liu, Demi Moore
and Ashton Kutcher, financier Arpad Busson and economist and Columbia
University professor Jeffrey Sachs.
"I am grateful that Gucci is
joining forces with me to bring attention to a country with millions of
children in desperate need of our help," Madonna said. "Raising Malawi
has already done tremendous work in helping these children."
night will consist of dinner, followed by a guest speaker, musical
performance and an after party; all details are undisclosed.
are honored to have Madonna host this very special event with us,
celebrating the opening of our New York Fifth Avenue flagship while
generating funds for Raising Malawi and UNICEF," Mark Lee, ceo of
Gucci, which is the event’s sole underwriter, said.
Madonna are reuniting in their fight against AIDS. In 1997, the company
held a fund-raiser for AIDS Project Los Angeles, for which Madonna
served as honorary co-chair. Gucci has also been corporate partner to
UNICEF since 2004, resulting in several special holiday campaigns
benefiting UNICEF programs in Malawi and Mozambique. For this holiday
season, Giannini again created a special edition Gucci for UNICEF bag.
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