Beauty Buzz. Going Solo: Guerlain Opens First U.S. Boutique

December 10, 2007 • Beauty


According to Julie Naughton at WWD Guerlain has opened it’s first solo shop in the U.S. Located in NYC’s legendary Waldorf-Astoria hotel, the shop comes in advance of the spa due to open later in the year. Another way to spend the afternoon– cheers to that! –Joanne Molina, Senior Editor


Guerlain Opens First U.S. Freestanding Store


Published: Friday, December 07, 2007

Guerlain has opened a boutique at the Waldorf-Astoria in advance of the spa it is constructing at the hotel.

boutique, adjacent to the historic clock located on the ground floor of
the venerable Manhattan hotel, is selling the Guerlain skin care,
fragrance and makeup collections, and is taking advance registrations
for the brand’s first Guerlain Spa, being constructed on the hotel’s
19th floor. The spa, a collaboration between the Waldorf-Astoria
Collection, the LVMH Moët Hennessy Louis Vuitton-owned Guerlain and
global spa operator Spa Chakra Inc., is expected to open early next

"Guerlain and the Waldorf-Astoria are both leaders in the
luxury market and share values of excellence and service," said Linda
Maiocco, vice president of marketing for Guerlain, of the boutique,
which had a soft opening earlier this week. "This partnership, in
addition to Guerlain’s retailer exposure in specialty doors, provides
excellent brand exposure and a great presence for Guerlain in the U.S."

"The Guerlain boutique is the first phase of what we envision
as the blending of exceptional luxury spa experiences and incomparable
hotel accommodations committed to guest engagement, exploration and
discovery," added Eric Long, general manager of the Waldorf-Astoria.

Maiocco declined to discuss sales projections, industry sources
estimated the boutique would generate retail sales of more than $1
million in its first year of operation.

Maiocco said additional
Guerlain boutiques are set to open next year. "We are definitely
planning to expand the number of Guerlain boutiques in the U.S. in
2008," she said, noting that future Guerlain Spas and Guerlain
boutiques are planned for newly built Waldorf-Astoria Collection hotels
in gateway cities globally. "To maintain Guerlain’s exclusivity, the
decision to open new boutiques will remain very selective. We are
currently finalizing a plan to open one additional boutique in spring

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