According to WWD, footwear designer Cesare Paciotti is
launching a full apparel collection under the label "Paciotti 4US."
Paciotti opened his
first Paciotti 4US apparel boutique in Rome on December 5. In addition to
the mix of men’s and women’s apparel, the store also carries the 4US
"It’s luxury sportswear, it’s about comfort
and it should mirror the 4US spirit," said Paciotti.
Paciotti plans to present
the new collection during Milan Men’s Fashion Week with an event on
January 14. Paciotti has tapped a new pool of fashion designers to help on the
project. Production is done in Italy, in the Civitanova Marche central
area, where the company is based. Positioned in the medium to high end
of the market, prices range from 180 euros, or $266, for a pair of
jeans, to 200 euros, or $296, for a sweatshirt and 600 euros, or $886,
for a jacket.