Designer News. Max Azria’s Fashion Week Trifecta with Hervé Léger.

December 17, 2007 • Fashion

Designer Max Azria

Remember the label Hervé Léger? The designer was known for his super tight bandage dresses in the 1980s. According to WWD, Hervé Léger by Max Azria will stage its first show in February during
New York Fashion Week. The show, which will take place at Bryant Park
on February 4 at 11 a.m., will mark the first time since the mid-Nineties
that the collection has been presented on a

The event also will mark the first time that an American
designer (Max Azria is of French-Tunisian descent, but founded and runs
his company, BCBG Max Azria Group, in Los Angeles) will produce three
fashion shows for three different collections during one fashion week.


Lindsay Lohan in  Léger

In addition to Hervé Léger by Max Azria, Azria will show his
contemporary collection, BCBG Max Azria, on February 1 and his designer
line, MaxAzria, on February 4. All three shows will be in Bryant Park.
"I’ve spent the last year focusing on redesigning and reinventing the
brand, while staying true to the house’s heritage," said Azria of the
Léger fashion house, which he acquired in 1998.

Then the designer will take a long needed and deserved vacation…we hope!

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