Retail for the Masses. H&M’s “Fashion Against AIDS” to Hit Stores in February

December 21, 2007 • Fashion


Swedish chain Hennes & Mauritz (H&M) announced yesterday it will
launch a new clothing collection aimed at spreading awareness of HIV and AIDS while raising money for projects to battle the disease.

The collection, "Fashion Against AIDS," will hit stores in February and is supported by many designers, musicians and artists, including Rihanna, Timbaland, Jade Jagger, The Cardigans and Ziggy Marley.

The collection is comprised of T-shirts, tank tops and hooded sweaters
featuring specially designed prints. 25% of the proceeds will be donated to HIV and AIDS
prevention projects around the world.

Source: Yahoo News

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