This one we seriously do NOT get! Lancôme announced yesterday it has named Anne Hathaway as its latest brand ambassador and the face of its new women’s fragrance, according to WWD.
One of Hathaway’s chief duties for
2008 is promoting the as-yet-unnamed women’s scent that Lancôme will
launch globally in September.
has signed several of Hollywood’s stars over the last year,
naming Kate Winslet as the face of its Trésor women’s scent in June and
inking a deal in January 2007 with Clive Owen to serve as the face of
Lancôme Men (both we get). When we think of Anne Hathaway, we think cute…not model material. Hollywood replacing models. Things that make you go….hmmm.