If you remember, last September Milan tried a four-day Fashion Week which nearly killed many in the industry. It seemed every fashion editor had some choice words for the organizers. The four-day affair created
havoc and traffic congestion around the city. Retailers were frustrated because the truncated week did not allow them to make
showroom appointments between shows. Good news! The organizers have heeded. The Italian
Chamber of Fashion has slated the Fall Milan Fashion Week schedule to run February 16 to 23.
According to WWD, it began with Giorgio Armani’s
decision weeks ago to schedule his Emporio show on Sunday, February 17,
spurred other houses to show that day. Jil Sander and Missoni are now
also set for Sunday, with two shows each. Since less international
brands are set to show February 16 and the following Saturday, Mario
Boselli, head of the Chamber, said he was pleased with the calendar.
"We have so many companies that want to show on those days that we can
barely accommodate them," he said.
Giorgio Armani, Just
Cavalli, Pringle, Burberry, Alberta Ferretti and Gianfranco Ferré are
slated for February 18, with Armani and Ferré holding two shows each.
Prada, also with two shows, Bottega Veneta, Salvatore Ferragamo, 6267,
Blumarine, Marni and Etro are scheduled for February 19.
Cavalli, Gucci, with two shows, and Krizia will show on February 20,
followed the next day (February 21) by DSquared2, Dolce & Gabbana, Fendi, Luisa
Beccaria, MaxMara and Versace. Dolce & Gabbana, Fendi and Versace
will each hold two shows.
Read "Milan Returns to Longer Fashion Week"
Tags: 6267, Alberta Ferretti, Blumarine, Bottega Veneta, Burberry, Dolce & Gabbana, Dsquared2, Etro, Fendi, Gianfranco Ferre, Giorgio Armani, Gucci, Just Cavalli, Krizia, Luisa Beccaria, Marni, MaxMara, Pringle, Roberto Cavalli, Salvatore Ferragamo, Versace