French beauty giant Wednesday proposed to pay $1.68 billion at current exchange, for YSL Beauté Holding,
including its Roger & Gallet subsidiary. YSL Beauté is part of the
PPR subsidiary Gucci Group.
Once the agreement is completed (which is expected in coming weeks) L’Oréal will obtain an exclusive
worldwide license for the use of the YSL and
Boucheron brands in the fragrance and cosmetics categories, under
market conditions. Also under terms of the agreement, L’Oréal would
take over YSL Beauté’s licenses for the Stella McCartney, Oscar de la
Renta and Ermenegildo Zegna brands in the fragrance and cosmetics
PPR would continue to own the Yves Saint Laurent,
Boucheron and Stella McCartney brands. Meanwhile, the beauty license of
Gucci Group brand Alexander McQueen would not be part of the
YSL Beauté’s brands will join L’Oréal’s luxury division, which already
includes Lancôme, Biotherm, Helena Rubinstein, Shu Uemura, Kiehl’s and
Parfums Giorgio Armani, among other names.
Read "A Growing Empire: L’Oreal Agrees to Buy YSL Beaute for $1.68B"